Extractiono
“Extraction” is used here as a creative cue connected with drawing soluble material from coffee into water. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Extractiono develops “Extraction” through root with a new ending for a global-friendly coffee brand identity. The selected sense is: drawing soluble material from coffee into water. Connect this direction with a dependable pause at the start of the day, then test it in a real encounter. Say the name over a cafe counter and place it beside accurate origin and roast details.
