Crema
“Crema” is used here as a creative cue connected with foam on the surface of espresso. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Crema develops “Crema” through root with a new ending for a minimal coffee brand identity. The selected sense is: foam on the surface of espresso. Connect this direction with a dependable pause at the start of the day, then test it in a real encounter. Say the name over a cafe counter and place it beside accurate origin and roast details.
