A Little Habitat
“Habitat” is used here as a creative cue connected with the environment in which life takes place. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. A Little Habitat develops “Habitat” through a short phrase for an evocative sustainable business identity. The selected sense is: the environment in which life takes place. Connect this direction with care expressed through an object’s longer life, then test it in a real encounter. Place the name beside one verifiable lifecycle claim and the evidence supporting it.
