Setting Heirloom
“Setting” is used here as a creative cue connected with the structure securing a stone. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Setting Heirloom develops “Setting” through two related roots for an evocative jewelry identity. The selected sense is: the structure securing a stone. Connect this direction with being remembered with care, then test it in a real encounter. Print the candidate on a small box and read it beside the actual material and care information.
