Materiality Grove
“Materiality” is used here as a creative cue connected with the qualities and expression of a material. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Materiality Grove develops “Materiality” through a descriptive ending for a nature-inspired architecture identity. The selected sense is: the qualities and expression of a material. Connect this direction with recognition of a considered spatial experience, then test it in a real encounter. Check the name on a drawing title block, project credit, and client presentation.
