Prototype Atelier
“Prototype” is used here as a creative cue connected with an early model used to test an idea. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Prototype Atelier develops “Prototype” through a descriptive ending for a premium startup identity. The selected sense is: an early model used to test an idea. Connect this direction with confidence at an uncertain beginning, then test it in a real encounter. Introduce the company without showing a slide, then describe a plausible second product under the same name.
