Automation Kit
“Automation” is used here as a creative cue connected with work performed according to configured rules. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Automation Kit develops “Automation” through a descriptive ending for a technical saas identity. The selected sense is: work performed according to configured rules. Connect this direction with relief when shared work becomes understandable, then test it in a real encounter. Say the name in a support ticket, a renewal email, and a meeting with a nontechnical buyer.
