Addeo
“Address” is used here as a creative cue connected with information identifying the location of a place. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Addeo develops “Address” through root with a new ending for an abstract real estate identity. The selected sense is: information identifying the location of a place. Connect this direction with the possibility of belonging somewhere, then test it in a real encounter. Test the name with a street address, a listing headline, and the exact agent or company identity.
