Airtime Works
“Airtime” is used here as a creative cue connected with time allocated to a broadcast. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Airtime Works develops “Airtime” through a descriptive ending for a future-facing podcast identity. The selected sense is: time allocated to a broadcast. Connect this direction with companionship between one episode and the next, then test it in a real encounter. Read the title after “you are listening to” and ask someone to type it without seeing the spelling.
