Next Tracking
“Tracking” is used here as a creative cue connected with following the movement or state of an item. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Next Tracking develops “Tracking” through a leading cue for a future-facing logistics identity. The selected sense is: following the movement or state of an item. Connect this direction with knowing where the next step stands, then test it in a real encounter. Read the name over a phone call and on a tracking update with a changing delivery estimate.
