After Hallmark
“Hallmark” is used here as a creative cue connected with a mark indicating an assessed material standard. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. After Hallmark develops “Hallmark” through a leading cue for a story-led jewelry identity. The selected sense is: a mark indicating an assessed material standard. Connect this direction with being remembered with care, then test it in a real encounter. Print the candidate on a small box and read it beside the actual material and care information.
