Capsule Circle
“Capsule” is used here as a creative cue connected with a small coordinated selection of garments. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Capsule Circle develops “Capsule” through a descriptive ending for a warm fashion identity. The selected sense is: a small coordinated selection of garments. Connect this direction with recognition of a personal way of dressing, then test it in a real encounter. Test the name on a tiny woven label and across a plausible second clothing collection.
