Selvedge Stories
“Selvedge” is used here as a creative cue connected with a finished edge that prevents fabric from unraveling. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Selvedge Stories develops “Selvedge” through a descriptive ending for a story-led fashion identity. The selected sense is: a finished edge that prevents fabric from unraveling. Connect this direction with recognition of a personal way of dressing, then test it in a real encounter. Test the name on a tiny woven label and across a plausible second clothing collection.
