Drape & Pleat
“Drape” is used here as a creative cue connected with the way fabric hangs. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Drape & Pleat develops “Drape” through two related roots for a heritage fashion identity. The selected sense is: the way fabric hangs. Connect this direction with recognition of a personal way of dressing, then test it in a real encounter. Test the name on a tiny woven label and across a plausible second clothing collection.
