Weft
“Weft” is used here as a creative cue connected with threads crossing the lengthwise threads in woven fabric. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Weft develops “Weft” through a single vocabulary element for a global-friendly fashion identity. The selected sense is: threads crossing the lengthwise threads in woven fabric. Connect this direction with recognition of a personal way of dressing, then test it in a real encounter. Test the name on a tiny woven label and across a plausible second clothing collection.
