Haberdashery Labs
“Haberdashery” is used here as a creative cue connected with small articles used in sewing. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Haberdashery Labs develops “Haberdashery” through a descriptive ending for a future-facing fashion identity. The selected sense is: small articles used in sewing. Connect this direction with recognition of a personal way of dressing, then test it in a real encounter. Test the name on a tiny woven label and across a plausible second clothing collection.
