Typography & Kin
“Typography” is used here as a creative cue connected with the arrangement and presentation of type. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Typography & Kin develops “Typography” through a descriptive ending for a warm design studio identity. The selected sense is: the arrangement and presentation of type. Connect this direction with clarity discovered through making, then test it in a real encounter. Set the candidate in a proposal, a portfolio caption, and a small project credit.
