Baelled
“Baseline” is used here as a creative cue connected with the line on which characters are aligned. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Baelled develops “Baseline” through root with a new ending for an abstract design studio identity. The selected sense is: the line on which characters are aligned. Connect this direction with clarity discovered through making, then test it in a real encounter. Set the candidate in a proposal, a portfolio caption, and a small project credit.
