Emollient & Complexion
“Emollient” is used here as a creative cue connected with a substance used to soften skin. Ask the audience which image it actually brings to mind before deciding to keep the association. A familiar sound does not establish a dictionary meaning. Emollient & Complexion develops “Emollient” through two related roots for a rhythmic beauty identity. The selected sense is: a substance used to soften skin. Connect this direction with confidence through a personal ritual, then test it in a real encounter. Print the name at label size and read it alongside ingredient information and substantiated claims.
